What is it about a particular brand that makes us girls cry out for it?
This question I pondered when having a conversation with one of my closest friends about make-up. We all have our favourites one foundation, concealer or perhaps a mascara, that we stick to, that never steers us wrong.
Now imagine my friends horror when her concealer finally dies on her and she is forced to boots to purchase some more of her trusted brand, the same type and colour that she has used for years, but wait it is no longer there. She panics and thinks "what will i do if they have run out? Ill have to trudge around the stores looking for it!" she asks a shop assistant if they have any more left, out back or if not when will the next order be coming in? The shop assistant regretful informs my friend that "They discontinued that line, so we wont be getting any more in."
Oh the frustration, the panic the hatred toward the poor member of staff who delivered this devastating news. When my friend told me of her troubles, I instantly compared make-up and a relationship;
It starts with you picking it up, and thinking yes this could work for me, it looks appealing and will (if it does what it promises in the adverts) make you happy. So you buy the product, instantly committing yourself to it, and as you use it daily you begin to love this product, and when it runs out you go for exactly the same again. You trust it and feel that you will never stray from it. You may cheat on it with other brands, but you will always end up staying loyal to it coming back to purchase it again and again. And this is exactly why when you can no longer have it it breaks your heart. You feel at a loss, feel like you will never have anything as good as it again. However never fear , one day you will find something just as perfect, it may take a few tries and fails to get there but you will one day find love with a product again.
With this parting advice I told my friend "Go with benefit, it will never let you down."
Kylie xXx
Love it xx
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